What We Believe ?

Expect 3 things when you shop at Blue Nile.

Know What You're Buying

From how-to guides to a real live person to talk with, we'll share everything you want to know about your diamond.

Expect Lower Prices

You should not pay a premium to own a high-quality diamond. Because of our disruptive business model, we pass the savings on to you.

Always Have The Best

We carry the world's top diamonds and require the industry's toughest quality standards to ensure a lifetime of value

   

Know What You're Buying

Every loose diamond comes with our guarantee.

Authenticity Certified

All loose diamonds are graded by GIA or AGSL, the most respected grading labs.

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Always Conflict Free

We only sell ethically sourced diamonds, proudly enforcing the highest industry standards.

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Best Price

Find a comparable GIA graded diamond for less and we'll match the price.

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Two Ways to Learn More

Ask An Expert

Talk to us. We don't do commissions, so no pressure to buy. Available 24/7

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Teach Yourself

A library of diamond-buying facts to help you make a brilliant decision.

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Always Have the Best

Selection

We list 150,000 diamonds compared to maybe a few hundred at a traditional jeweler. Choose the best diamond for you, instead of what's available from a jeweler's case.

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Quality

Before a piece of jewelry can carry the Blue Nile name it must pass a rigorous series of inspections. You have high standards, so ours are even higher.

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Artistry

We handcraft every custom diamond ring to exacting quality standards. And an expert gemologist inspects every piece of diamond jewelry before it ships to you.

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